Mathew Isaac from Seattle University
"The Psychology of Acquisition: Why We Buy and Keep Products We Barely Need and Rarely Use"
Mathew Isaac, Ph.D., is a Professor of Marketing in the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. In addition to conducting research on product disposition and sustainability, Dr. Isaac teaches an undergraduate elective course titled "Consumption and Happiness" that explores how different types of consumption affect subjective well-being. His work has been published in leading scientific journals and widely featured in business and popular press, includingHarvard Business Review, Time, Forbes, Financial Times, New York Times, Wall Street Journal, The Atlantic, Financial Times, and Fast Company. Mathew obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.